Rule of 3s
rule of three is a principle in English writing that suggests
that things that come in threes are inherently funnier, more satisfying,
or more effective than other numbers of things. From slogans ("Go,
fight, win!") to films (The Godfather trilogy), many things
are structured in threes. There were three musketeers, three little
pigs, three billy goats Gruff, Goldilocks and the three bears,
and Three Stooges.
series of three is often used to create a progression in which
the tension is created, then built up, then released. Adjectives
are often grouped together in threes in order to emphasize an
success is largely predicated on our communication style:
The three reasons why we exist if we are human service agencies:
to change lives, impact lives, and save lives.
are the three reasons why your organization exists?
campaign mantra: Cast a vision, Staff a vision, Fund a vision
truisms come in sets of three and often times it is easier to
remember three concepts. When you are on a planned, strategized
visit with a prospect, your concepts are easy to remember when
they come in packs of three!
3 P's: People, Places, and Programs
an easy outline of how
to communicate the case for support for a capital project.
the YMCA's motto: YMCAs build
Strong kids, Strong families, Strong communities
case communication depends on:
Where, who, and what
have found that this one is especially helpful in our major gifts
The rule of 3 that drives our prospecting:
Identify, prioritize, and strategize
donors are ready to invest, they often ask: Why is this project
important? Who decided that it is vital to our community? What
are the financial implications that drive the impact?