Away Those Mid-Campaign Blues
matter how much we wish otherwise, virtually every capital or
endowment campaign we manage experiences the mid-campaign blues-those
times when the initial thrill of starting the campaign has waned,
the low-hanging fruit has largely been harvested, and we all need
to take a break and catch our breath. You must understand that
this is completely normal. And you should also remember that campaigns
are processes, much like well-oiled machines, that need to be
maintained, lubricated, and fueled.
when all is said and done, the campaign must go on. The vital
community needs still exist, the organization's ambitious plans
have yet to be fulfilled, and there are hundreds of constituents
counting on us to get the job done
and do it successfully!
And remember, this is not a sprint, but a marathon.
are some steps that you may take-both as individual staff members
and volunteers, and as a campaign team-to take a breather, gather
your wits, and re-double your efforts with the same zeal and emotional
energy you had at the beginning of the campaign.
stokes your energy better than landing a key "win".
Clear your campaign to-do list and focus all of your energy
on just one prospective donor. Commit all of your volunteer
time to successfully cultivating and soliciting a single donor.
Don't scatter your efforts. In order to re-group and land a
key "win", you must adjust your lenses like a binocular.
This one success will give you the needed mid-campaign energy
to complete the marathon.
the solicitation fire with a new approach. Like most things
in life, we tend to fall into patterns of behavior, and often
those patterns are not useful or germane for every target prospect.
Now is the time to step outside of your comfort zone, taking
on a new cultivation or solicitation approach. If you need suggestions
of other types of creative approaches, you should schedule a
face-to-face session with your i team campaign counsel and
brainstorm new approaches.
up with another volunteer with whom you have not yet had the
opportunity to work. Select someone you might not initially
consider a viable cultivation partner and see how the chemistry
works. You very well might learn some new techniques, approaches,
styles, and perceptions on the project and the task of soliciting
support. Trying new approaches or modifying your own might be
the proverbial kick in the pants that you need!
to the primary reasons why you volunteered in the first place!
Remember back to the time when you agreed to serve on the campaign
team and recollect what motivated you to say "yes".
Rekindle those feelings. It might mean that you have to come
back to the facility and take another tour, that your feelings
have broadened or deepened, or that you have found a different
motivating factor about supporting the organization. It stands
to reason that you'll do a better job soliciting others when
you have that personal spark alive and well in your own heart.
Make this fun!
back to the investors who have already pledged and bring them
closer to the campaign. Re-energize your own spirits by recruiting
a couple of current campaign donors to come aboard and help
you cultivate and solicit a few new prospective donors. The
fresh energy from the new campaign volunteer will rub off on
you and help the campaign effort make great strides! And, you
might find a couple of new prospective donors who are not yet
in the organization's sphere.
encourage you to take a moment to consider these options and chase
away the mid-campaign blues!
i tools Home
Annual and Capital Campaigns Together
Annual Giving: Challenges and Opportunities
Board Handbook Outline - A Key Resource!
Chasing Away Those Mid - Campaign Blues
Early Cultivated Resources
Finding and Managing Natural Partners
Getting the Visit - A volunteer tip sheet
i team Irreducibles
Overcoming Your Fear of Asking
Securing the Visit
Solicitation Resources; You Are Not Alone
The Last Investor
The Rule of 3s
Voice of the Stakeholder
thinker, and consultant Mario Capozzoli writes for a living. Over
the years, his words have been "columnized" in op-ed
pieces, ranging from his alma mater's student newspaper to the
Glendale News Press, a 102 year old southern California daily
with a readership of 72,000. Sister paper to the Burbank Leader
and the Huntington Beach Independent, Mario's weekly column ran
in the News Press for two years.
recently, Mario's writings have revolved around professional monographs,
knowledge management perspectives, and leadership pieces focusing
on the not-for-profit world. His specialty is writing succinct,
one-page documents that illustrate techniques, practices, and
a personal level, his narratives have been published in local
and statewide journals. Mario's love of poetry shows his softer
side of the written word.
will find Mario in the middle of grammar, syntax, and word use
arguments and debates. He prefers the Chicago Manual of Style
as a usage guide! His mentor is Barbara Wallraff, of the Atlantic