|Think About It... Break-away Moments©
Your organization can create all the WOW-moments and Mission-moments it wants. You can talk about how you impact people when you send stewardship reports. It's all good stuff. Tom Peters calls them moments to truth. It's a time when your customer truly connects with the purpose of your work, and commits to support your mission.
But does it really hit the target? Is it transformational?
Do these moments cause your donors to sit up straight and look at your organization in a different light? And then act upon it? More>>